BRAND STRATEGY DEVELOPMENT

• Defining your brand DNA, Promise and market unique positioning
• Building the brand universe and storytelling
• Defining outstanding codes: logo, colors, signature designs to make your brand stand out
• Defining your brand key brand values to build a solid community
• Brand registration internationally (cost of registration to be supported by the client)

MARKETING STRATEGIES

• Market research to define the best profitable customers to target locally and internationally
• Market research to identify and analyze the brand's competition
• Planning product strategies, segmentations, development, and distribution
• Customer acquisition strategies
• Content strategies (online & offline): defining the types of messages, formats, and platforms to
• use and publishing frequency)
• Defining the targets to achieve (followers, mailing list and newsletter subscribers, new
• customers)
• Customer experience plan: defining a plan to develop or improve the Customer Experience.